A market analysis provides understanding of what the business environment is like, what other players are like and how they are positioned in the operating environment, and where we ourselves are at the moment. A market analysis can also be used to map out the possible paths ahead available to us. Various types of market analyses have always been at the heart of Invenire’s operations, since 2003. At their simplest, market analyses are often competitor or product benchmarks, and at their most complex feasibility studies designed to support investment decisions.

Once the business environment and its possibilities are known, we can define our own desired direction; a vision of where on the map – or perhaps even outside the map – we want to be in the future. Creating a strategy simply means building a path from the current point to the desired vision. Strategy work is a natural continuation for market analysis. We have often continued on this path with our customers, helping to create strategies for entering new markets, for example.

The role of marketing and communication is to help accelerate the journey along the chosen path towards the vision. Marketing and communication are part of the toolkit used to implement the strategy. Over the years, we have built brands for several of our clients and worked on various types of marketing and communication materials, such as brochures, white papers and newsletters. We have also created and implemented marketing channels for our customers, from websites to trade show booths.

Sometimes you need inspiration, confirmation, or a change of direction along the way. It is often necessary to invoke thoughts or clarify a shared vision. We can deliver insightful expert talks at different types of events or organise memorable workshops. We have also created our own platform, Shout a Round, through which we present our views on the themes we are working on. To grow the network interested in the same things and increase your impact, we have also created our own online courses.