Edible insects came on to our radar in 2015. We saw them as a potentially viable & sustainable future protein source, and sought to know more. Connecting with 4Ento and Ana Day, our awareness of the challenges in feeding our growing global population grew. We decided to create an in-depth market study into the business opportunities insects offer – and what roadblocks needed to be overcome to get the market going. We tried crowdfunding the creation of the report without great success. We believed in the great potential of insects, so we self-funded the report in conjunction with 4Ento.

From there, Tekes invited us to join their Finnish Ento-Business Ecosystem project (FEBE). Our role was to develop a business roadmap for creating an edible insects ecosystem. Within this project, we created a public whitepaper, an online training course and presented our findings at industry conferences such as HiEurope. We then worked with Luke, the Finnish Natural Resources Institute, and Pikes, the Pielinen Karelia Development Center, to map how consumer uptake of edible insects may occur. This led us to create a Model of Diffusion, backed by in-depth consumer attitudinal & lifestyle analysis.

The biggest insight we gained from these projects was that the field for edible insects is too narrow on its own. While they are one way to address various challenges with food, a larger mission exists – to create sustainable, consumer-centric food systems.

MARKET OPPORTUNITY REPORT

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MARKET REPORTS

One output of the project were five Industry Forces and Key Trend reports.

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The Model of Diffusion for edible insects maps the expected consumer uptake, based on consumer research and key influencing trends.